Melinda M. Steenbergen

Resume

SUMMARY OF QUALIFICATIONS

• Bachelor of Arts in Political Science, History and Economics
• Currently a graduate student at the University of Alberta in the Master of Arts in Communications and Technology program
• Policy and communications experience in environments including the Government of Alberta, Parliament Hill, entrepreneurship, law, marketing, student journalism and politics
• Currently focused on public engagement, policy development, and stakeholder relations as a Policy Advisor for the Municipal Government Act Review at Alberta Municipal Affairs
• Previously worked at Alberta Transportation on the Northern Alberta portfolio, including the high-profile Highway 63 and Northeast Anthony Henday Drive files
• Strong writing, editing, research, planning and public speaking skills
• Experience with federal, provincial, municipal and community league governance
• Excellent interpersonal and teamwork skills

RELEVANT WORK EXPERIENCE

Ministerial Advisor, since June 2015
Minister of Municipal Affairs – Edmonton, AB

Policy Advisor, January 2014 – June 2015
MGA Review, Alberta Municipal Affairs – Edmonton, AB
• Lead for project communications and stakeholder relations
• Identify emerging issues and strategize issues management
• Responsible for direct stakeholder relations, including correspondence and targeted communications—for which I developed a 5500+ email list
• Developed public engagement planning and products—including our website, workbook, online registration, and consultation materials
• Responsible for writing legislative policy decision documents

Public Affairs Officer/Public Affairs Officer Intern, January 2012 – January 2014
Alberta Public Affairs Bureau – Edmonton, AB
• Conduct media interviews as a government spokesperson, over 150 media interviews to date including television, radio and print
• Issues management for Highway 63, Fort McMurray Region, Henday ring road and other issues located in Northern Alberta
• Monitor and respond effectively to social media and press
• Planned, produced and executed flood recovery events for Ministers in southern Alberta
• Serve as a consultant to an assigned ministry area, helping clients to identify, plan and deliver strategic communications programs
• Prepare speeches and messages for the Minister, Associate Minister and Deputy Minister at internal and external events and speaking engagements
• Effective researching, developing and implementing internal and external strategic communication plans that are comprehensive and innovative
• Research, write and edit a variety of materials including: newsletters, articles, responses to public inquiries, correspondence, news releases, reports, speeches, briefing notes and other communications materials
• Made presentation to Executive Team and answered questions about ministry web development and performance
• Develop client relationships to earn trust, work effectively as a team and guide policy meet communications goals

Administrative Services Coordinator, March 2011 – January 2012
Legislative Assembly Office Edmonton, AB
• Coordinated telecommunications, office space, furniture, financing, transportation and supplies for opposition parties and 43 constituency offices
• Maintained nonpartisan impartiality in a sensitive and demanding political environment
• Liaised with Speaker, MLAs and chiefs of staff
• Held MLAs accountable by reviewing expenditures and enforcing budget requirements

Hiring Manager/Crew Foreman, May 2009 – March 2011
Ace Vegetation – Nisku, AB
• Developed, wrote, presented, and published risk management, hiring and safety policies and guidelines
• Recruited, interviewed and hired 60 seasonal employees
• Spent two summers as the primary environmental consultant for a $350,000 contract with the City of Calgary as client

Parliamentary Intern, September – December 2010
Hill Office of Hon. John McKay, MP, QC Ottawa, ON
• Responsible for constituent and stakeholder correspondence, briefing notes and television spots
• Researched and wrote Question Period and Standing Order questions for House of Commons
• Edited and proofread written materials, including speeches for House of Commons and media articles
• Wrote and distributed press releases in House of Commons

President, May 2009 – April 2010
The King’s University College Student Association Edmonton, AB
• Wrote and passed a new constitution and bylaws
• Presented verbal and written reports on a monthly basis to Senate and Board

General Manager, December 2007 – August 2008
The Haven Social Club  Edmonton, AB
• Planned and executed concerts at live music venue, including sold-out grand opening weekend
• Resolved zoning challenges, wrote business plan, helped to build and furnish bar and stage
• Responsible for budget, accounts payable, accounting and payroll
• Coordinated public relations, including news releases and Citytv Breakfast TV feature Coordinated public relations, including news releases and Citytv Breakfast TV feature
• Designed and produced posters, programs, menus and other print materials

Editor-in-chief, September 2007 – April 2008
The King’s University College Chronicle – Edmonton, AB
• Wrote, edited and produced layout for student newspapers
• Managed staff of 30 and liaised with school administration
• Frequently exercised on-the-feet thinking for newspaper deadline challenges

Webmaster/Marketing Intern, May 2006 – March 2007
Image Tours – Grand Rapids, MI
• Researched, developed and operated online marketing system and database
• Reviewed and refreshed website content, look and feel
• Designed and produced online and print marketing materials

Legal Assistant/Law Intern, June 2006 – March 2007
Brinks & Associates – Grand Rapids, MI 
• Researched and wrote reports on case history and client background
• Crafted legal documents and case correspondence
• Liaised with client, courts and other law firms

Wedding Coordinator, May – September 2003
Snow Mountain Ranch – Winter Park, CO
• Coordinated the multi-department execution of 80 weddings

COMMITTEE & COMMUNITY INVOLVEMENT

Newsletter/Publicity, June 2011 – August 2013
King Edward Park Community League – Edmonton, AB
• Currently coordinate and publish Community League newsletter

Co-Chair, Web Council, October 2012 – January 2014
Alberta Municipal Affairs Edmonton, AB
• Set agenda, run meetings and oversee group of primary web editors representing each business area and website
• Currently re-building the intranet and implementing a new GoA-wide web template
• Review and advise on analytics, site inventories, web best practices and corporate identity
• Responsible for ministry homepage and landing page content, intranet content and approvals of all other web content changes developed by business areas
• Continuously research ways to improve internal and external web presence and resources
• Recently re-wrote Terms of Reference and presented on Web Council plans and progress to executive team

Cross Government Internet Committee, November 2012 – January 2014
Alberta Public Affairs Bureau – Edmonton, AB

Emergency Management Augmentee, since August 2012
Provincial Operations Centre – Edmonton, AB

Internal Communications Network, January 2012 – January 2014
Alberta Public Affairs Bureau – Edmonton, AB
• Represent Municipal Affairs on cross-government working committee

Annual General Meeting Planning Committee, August – December 2012
Alberta Municipal Affairs – Edmonton, AB
• Produced and executed video, audio-visual, online RSVP and survey, photography and print materials

Meal Sponsorship Volunteer, December 2012
The Mustard Seed Edmonton –  Edmonton, AB

Kitchen Volunteer, January 2012
Deep Freeze Festival – Edmonton, AB

First Aid Volunteer, Summer 2011
Fringe Theatre Festival – Edmonton, AB

Board of Governors & Senate, September 2009 – May 2010
The King’s University College – Edmonton, AB

Artistic Director, September 2004 – May 2005
Rangeela – Grand Rapids, MI
• Designed and produced branding, stage design, program, advertising campaign and materials

Senator, September 2003 – May 2004
Calvin College Student Senate – Grand Rapids, MI

Student Representative, September 2003 – Mary 2004
Calvin College Governance CommitteeGrand Rapids, MI

Chair, Faculty-Student Relations Committee September 2003 – May 2004
Calvin College Student Senate Grand Rapids, MI

Section/Layout/Copy Editor, September 2003 – May 2005
Calvin College Chimes – Grand Rapids, MI

Field Hockey Team Captain, September 2000 – June 2002
Abbotsford Christian School  Abbotsford, BC

EDUCATION & CERTIFICATION

Master of Arts in Communications and Technology, since 2014
University of Alberta – Edmonton, AB

Bachelor of Arts in Political Science, History, and Economics, 2010
The King’s University – Edmonton, AB

Courses on Issues Management, Social Media and Internal Consulting
Alberta Public Affairs Bureau – Edmonton, AB

Certification in Incident Command System, Basic Emergency Management and Exercise Design
Alberta Emergency Management Agency – Edmonton, AB

Opening the Potential Mentoring Program, Fall 2011 – Spring 2012
Edmonton City Council and Office of the City Clerk – Edmonton, AB

Leadership and Applied Public Affairs Program, September – December 2010
Laurentian Leadership Centre – Ottawa, ON

Leadership Challenge Institute, May – September 2003
Snow Mountain Ranch/YMCA of the Rockies – Winter Park, CO

Exchange Student, Winter 2001
Abbotsford Christian School – Lyon, France

SKILLS & EXPERTISE

Software
• Working knowledge of Adobe InDesign, Photoshop, Premiere and Dreamweaver
• Proficient with Microsoft Access, Excel, Outlook, PowerPoint, Publisher, SharePoint and Word
• Experienced with RedDot Content Management System, Google Analytics and other web tools
• Comfortable with Twitter, Facebook, Flickr, Industry Mailout, WordPress, Yammer and YouTube
• Skilled with E-Clips, Hootsuite, Tweetymail and other media monitoring tools
• Equally comfortable with PC and Mac

Language
• Knowledge of Canadian Press Style
• Familiarity with HTML and CSS
• Experience working with legislation and regulations

Multi-media design
• Experience creating and implementing logo design, branding and corporate identity
• Familiar with web design, writing and maintenance
• Designed and produced newsletters, banner stands, pop-up displays, QR codes, postcards, brochures, programs, business cards and other print materials
• Experience planning, shooting, editing and distributing video
• Designed, built and operated email marketing service and database

Public relations
• Familiar with news releases, information bulletins and backgrounders
• Experience planning and executing events and announcements with internal and external stakeholders
• Conducted numerous media interviews and coordinated many media events
• Planned and executed multi-platform advertising campaign including radio, television, video, web, tradeshow booths and print
• Experience receiving and responding to media requests and scheduling media availability
• Liaised with government ministries, lobbyists, national parks, municipal departments, national and local media, law firms and courts, political parties,  university departments, and student clubs and organizations
• Prepared quotes for MP, Premier and Ministers in news releases and public statements

Internal communications
• Produced semi-monthly internal newsletter
• Submitted proposal for the creation of an Internal Communications Committee to executive team
• Planned, promoted and executed Annual General Meeting and corporate retreats
• Coordinated Ask ET program, an employee resource where executive receives and answers variety of questions directly from staff
• Experienced writing and implementing terms of reference, constitution, bylaws and business plan
• For 2012 Municipal Affairs AGM, I introduced a video feature for “Getting to Know ET” where I proposed, planned, executed and presented fun videos on executive team pastimes and personalities

Personal skills
• Professionalism in highly public and political environments
• Discretion with confidential files and communiqué
• Outstanding organizational and time management skills
• Successful working independently and as part of a team
• Demonstrate strong work ethic and commitment to excellence which resulted in promotions in the majority of my work environments: marketing intern to webmaster; law intern to legal assistant; crew member to foreman to hiring manager; consultant to general manager