Melinda M. Steenbergen

Video production for Alberta Municipal Affairs

Screen Shot 2013-01-27 at 7.39.52 PMI am currently the lead Public Affairs Officer for video production and distribution at the Municipal Affairs Communication office. Here are some of the publicly available clips I have worked on:


News releases

New voice technology for Alberta Emergency Alert, March 15, 2012
Alberta Municipal AffairsEdmonton, AB 

Province wins two international awards for emergency alert system, October 31, 2012
Alberta Municipal Affairs – Edmonton, AB

Minister's awards of excellence honour municipal acheivements

Minister’s awards of excellence honour municipal achievements, September 27, 2012
Alberta Municipal Affairs – Edmonton, AB

Government improves vulnerable Albertans’ utility choices, March 22, 2012
Service Alberta – Edmonton, AB

Royal newlywed tour of Alberta inspires baby names in 2011, March 6, 2012
Service Alberta – Edmonton, AB

Alberta government increases wireless contract transparency, January 20, 2012
Service Alberta – Edmonton, AB

House of Commons fails to support CSR and Bill C-300, October 27, 2010
Hon. John McKay, MP, PC – Ottawa, ON

Melynda Kalyn the featured visual artist at Haven, June 24, 2008
The Haven Social Club – Edmonton, AB


Social media

ABMuniAffairsAlberta Municipal Affairs, since June 2012
@ABMuniAffairs: As the lead Public Affairs Officer for social media at Municipal   Affairs Communications, I monitor and coordinate content for our ministry account.
@AB_EmergAlert: My current portfolio includes Alberta Emergency Alert, who has the most followers for any Government of Alberta Twitter account. Our target membership is all Albertans active on social media, and we actively advertise on other platforms to attract more followers.
Doug Griffiths: Until the Minister hired a special assistant, I monitored his Facebook account.
• @GriffMLA: Minister Griffiths is known for being active on Twitter, and I monitor his feed for any conversations requiring a response coordinated by the ministry.
• Twitterverse: As part of our issues management, I also monitor and report on any Tweets, trends and issues that pertain to our ministry’s mandate and reputation (ie. #yegarena).

Service Alberta, January – June 2012
@ServiceAlberta: I wrote content for the ministry’s Twitter feed.
Alberta Youth Consumer Champions: I monitored, wrote and posted content for their youth-oriented Facebook page.

Social media monitoring
• I have used Hootsuite, tweetymail and a Public Affairs Bureau internal resource called Lighthouse to monitor social media.

Sample work from years as student journalist

As a university student, one of my homes away from home was the newspaper office. At Calvin College, I spent three years serving as a copy editor, layout editor and section editor during the 2004 presidential election. At King’s, I lost a year of my life as editor-in-chief of the student newspaper.

Scant evidence remains from sleep-deprived, over-impassioned and under-informed  era of my life:

Media coverage of 2012 Baby Names release

Believe it or not, the most popular news release every year for the Government of Alberta is the annual review of baby names. In 2012, I researched and wrote this news release and watched with glee as the baby names bonanza began.

Here is a sampling of the media coverage still accessible online:

Answering the phone and responding to media requests that week has been a highlight of my communications career. It’s always great when good news goes viral. Thank you, Albertan babies of 2011!

Some of the baby names media is no longer hosted or free online, including coverage from Harper’s Magazine (in the Harper’s Index of the May 2012 issue), Global TVCTV News, CJAD National News, iNews880, News 1130 and Yahoo News Canada.